Vendex, the UK’s leading vending trade show, is expanding into mainland Europe with the launch of Vendex Amsterdam, which will take place on 30 September 2026 at Expo Greater Amsterdam. With over 20 years of experience delivering a business-focused event format in the UK, Vendex is now bringing its proven approach to the Netherlands, supported by the European Vending & Coffee Service Association (EVA).

The launch responds to a clear gap in the market. Despite the size and maturity of the European vending sector, there is currently no dedicated trade show serving the Netherlands and the wider Benelux region. Vendex Amsterdam aims to address this by offering a focused, one-day event designed specifically to facilitate business connections between operators, suppliers and industry stakeholders.

The European vending market represents a significant economic landscape, generating billions in annual revenue and supporting millions of daily transactions, particularly in workplace environments. The Netherlands sits at the centre of this well-developed and internationally connected ecosystem, yet it remains underserved by targeted industry events. This creates a strong opportunity for suppliers to access the market in a more direct and efficient way.

Vendex Amsterdam has been designed as a practical alternative to larger international exhibitions, which are often associated with high costs and complex logistics. The event’s format prioritises simplicity and accessibility, allowing exhibitors to participate with reduced setup requirements while maintaining a strong focus on return on investment. By concentrating activity into a single day, the event aims to attract decision-makers and encourage meaningful, business-driven discussions.

The choice of Amsterdam as the host city further supports the event’s positioning as a European hub. Expo Greater Amsterdam benefits from strong transport connections, including close proximity to Schiphol Airport and excellent road access, making it easier for exhibitors to transport equipment efficiently. The venue also offers practical advantages such as ground-floor access, free parking and nearby accommodation, contributing to a streamlined exhibiting experience.

As a launch edition, this exhibition presents an opportunity for early participants to establish themselves as founding exhibitors within a new European platform. This positioning offers increased visibility and the potential to play a role in shaping the future development of the event.

Visitor registration for trade professionals is already open, while stand availability for the inaugural edition is limited.

For more information: Register for Vendex Amsterdam 2026 – Vendex

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