The European Vending & Coffee Service Association (EVA) is pleased to welcome Shekel, a global provider of digital weighing solutions, as a new Supportive Member.

Founded in 1972, Shekel has built a worldwide reputation in the retail and healthcare sectors with its advanced weighing technologies. In 2019, the company introduced its first weight-based Smart Cooler, which has been available in both the EU and US markets since 2022.

Over the past three years, Shekel has expanded its presence in Europe, establishing sales managers in The Netherlands and Italy. Its Innovendi Elite Smart Cooler is rapidly gaining popularity and recognition across the vending and micromarket segments worldwide, offering operators reliable, secure, and user-friendly unattended service solutions.

By joining the EVA, Shekel aims to:

• Expose its technologies and Smart Coolers to EVA members,
• Support operators in increasing revenues and profits,
• Share its expertise in robust and innovative unattended retail solutions.

Erwin Wetzel, Director General of the EVA, commented: “We warmly welcome Shekel to our Association. Their cutting-edge Smart Coolers and long-standing expertise in weighing technologies will bring added value to the vending and micromarket segments. We look forward to supporting their growth in Europe and fostering synergies with our members.”